Design for the OTHER 90%

WHAT IS THATTTTTTTT?????

Who is this 90% and who is another 10%? Is this a crossed line between US and YOU? Is this an social attack? Ethics... About what ethics we are talking NOW? It is an absolute bull shit. Oh.. And I have to admit, that this screaming title was the only reason I picked this book up. Clever marketing? I guess...





Katrina Furniture Project????? Branding vs Slums, w here loud names are over-shining the real notion of the project and the notion of the ‘real life’. Is this ethical to establish your design brand, using global disasters as tool for advertising? It is humiliating, and un-thought, to get into people’s hearts, when something was taking out of them. And did we ever think that erupting into slums, with our great inventions, we can be misunderstood and our ‘grand designs’ can act as aliens, which never will find its space within the community, and end up in the photographs in the expensive books with thick covers and big labels – WE MADE IT! WE DID IT! RICHARD, ANN, ROB, DAISY, ABBY AND ANGUS. I am sorry. I feel sad for a designer who does that.

I think that as designers we can do ‘a little bit more’ than a piece of furniture that would ‘satisfy’ only one out of a billion.

Now is your time to think.