I'm sure most people have seen the BASF Invisible Contribution adverts on TV. The question that springs to mind after watching them is who are they and what on are they trying to achieve?
So what happens when you decide to find out a bit more?
If you Google "BASF" the top few links go to their website with a spinning globe with paper buildings and it's all very friendly and warm. Maybe they feel a bit neglected and want people to know that they're there, or maybe they want people to go to their UK website and read about the super efficient eco-house they've just built and how green they're trying to be. The 4th link however, is the Wikipedia entry where just after the introduction you can discover that BASF used to be part of IG Farben who made the Zyclon B used in the gas chambers of Nazi Germany.
Perhaps they were trying to shake off their shady past and recruit some bright new graduates, but their adverts tell you nothing about their green efforts, only how they've touched everything you own with their chemical mitts. It's a very strange move for a company that churns out petro-chemicals, plastics and pesticides like there's no tomorrow - especially when we're all trying to get away from them.
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