Wednesday, 12 March 2008

Consume your ethics

Consume your ethics

Our consumer lifestyles are charged with our fast moving contempory lifestyles, fast passed jobs. With the example of the “I’m not a plastic bag”, being fueled by Sainsbury’s creating a large fashion trend. While walking down oxford street I saw many “I’m not a plastic bag” reproductions and thought that the whole facade was rather sickening that ecological had now become “cool” and like Burberry was going to within time become un-cool, as that’s what fashion does. At this point would it have the influence that eco as a whole become last season? As Burberry became chavy? Designing a cycle which makes people want to become environmental should give the facts and truth rather than make something consumerist. The bag became just another consumer object, which I’m sure has made people a lot of money from selling on eBay while the makers of the bag most likely made very little. Ethically it seems ironic that it has become a consumerist object, as very few of the people of whom actually use the bags will eventually become environmentalists and will most likely be shopping with plastic bags either way as their one bag was filled with other things, or kept for special occasions.

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