Bottles

“On average, every family in the UK consumes around 330 glass bottles and jars a year.” Bottles and jars are a type of packaging for liquid products. This type of packaging allows us to consume liquid products with a freshness seal cap, making it more convenient in daily life. However, what will happen to the bottles and jars when we finish consuming the drink?
When the bottles and jars have served their purpose it is highly it will become waste and rubbish. Designers have the ability to make to change this.


The Dutch beer company Heineken has made a change in their bottle packaging. Alfred Heineken visited a shanty part of Holland, and saw bottles littered all over the street creating an unhygienic and polluted environment. In order to solve this problem, Alfred Heineken then created a new packaging for Heineken beer and named it “world bottle”. This bottle is squared shape so it can be use as a brick after consumer has finished the beer. Firstly, the “world bottle” will not affect the quality of the packaging Heineken use for the beer and it also solves the shanty town problem by reducing pollution and making it more hygienic. This reusable bottle can be used as a brick, people can then collect the bottles and use them to build and have a more concrete place to live in.


Argentinians Mirta Fasci and Luis Pittau are two designers who have ideas similar to Alfred Heineken. They designed “Emium” which is a plastic bottle that can bond together like Lego. “Emium” can be filled with cement and used as bricks or to form other products like furniture.
Packaging design is now gradually becoming more sustainable as it has multiple uses, thus reducing the amount of waste created in this world.