Money makes the world go round

When looking at the issues of sustainability, eco-living, global warming and all other ‘green’ subjects, I find it interesting to consider who and what is the driving force behind their progression. Is it about being moral and ethical or is it about making money from a bad situation? There is a growing consumer demand for environmental products and services. Obviously this is a good thing, indicating that society is warming to sustainable living. However as an article in ‘The Economist’ states, ‘many businesses are seeking to make the most of such opportunities.’ The question here then is whether these businesses truly believe in being eco-friendly or whether they are taking advantage of our new found moral selves.