Consumerism

We live in a consumerist society, driven by aesthetics and wants. Judy Attfield gives reason to why we could possibly be in the dire straits of an uneven share of resources, and why we are swimming in a pool of product clutter . Within her book The role of ethics in the practice of design she looks at Britain within the second world war where a British Utility Scheme was implemented which would ensure well-designed goods in terms of balance between degree of quality and the management of resources this was to achieve minimum price and to promote the fair distributions to all sectors of the population . This therefore meant resources were used accordingly and not wasted allowing people to still have a quality of life without infringing on the resources needed for the War effort. After the War people resented modernism and wanted something fresh and new and exciting, thinking of a higher level and designing where aesthetics take priority, welcome to post-modernism.