Design for an Environment with Future

But what does this sentence mean? Let’s have a look at ecology and design, the words, and look at their meaning. Ecology means the “The study of the relations of living organisms to their environment” (Ernst Haeckel, 1866), in other words it means how everything is connected with each other. The ecology, the natural science, became the focus of different interests because of known environmental problems. It therefore helps to make political and economical decisions in our society and is no longer a natural science and/or world neutral. How everything is connected with each other… that means everything in this world, every act, every communication, every interaction in the world has a result on the whole system. Nothing exist separate from each other. Ecological design means firstly the realization of results of our own communication and our design performances in this world, and secondly expects you to play an active part in creating our environment, our living space. And do so by making sure to keep it (the environment) working for future generations to come. The task of communication designers is to explore different ways of dealing with the environment and social problems. Advertisings concepts such as from the German cosmetic company “Dove” show new ways of communication. It has to be discussed, which psychological and social effects a draft have. These are made visible on slogans like …, which have dramatic effects on the British economy. The provocation strategy of the 90s tried to be changed with a more human communication, in which also the advertising industry takes a social responsibility. The biggest challenge for designers in the 21st century is the development of products, which have no or only minimal effects on the environment. We should have this in mind design in this way.

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